05 Nov A strong vision, mission & why, how, what • Golden Circle sessions for Lely Digital Farming

Posted at 15:29h in

Client Lely International • Digital Farming About this project I was asked to apply my communications expertise to develop a renewed strategic vision for business team Digital Farming. The assignment included providing advice and rewriting, as well as leading brainstorm sessions to create a robust vision document that...

Read More

31 Aug A content process ready to implement for Quantum Delta

Posted at 16:06h in

Client Quantum Delta About this project The communication and PR department of Quantum Delta was in need of a clear content process, detailed and ready to present and implement. Besides, they desired an upgrade of their web copy and newsletter content. The approach In close collaboration with project lead...

Read More

25 Mar Launch of the new Lely Vector feeding robot

Posted at 12:35h in

Client Lely International • Feeding portfolio About this project For the launch of a new mixing and feeding robot, I have worked in close collaboration with marketing and product specialists. I was able to share my knowledge on international marketing and communication. After a technical deep dive in...

Read More

09 Sep Product proposition & launch for two innovative farming robots

Posted at 15:28h in

Client Lely International About this project This assignment consisted of the delivery of the marketing strategy and roll-out for two innovative product introductions that are part of the farm of the future. In close cooperation with the business team, the marketing team, events & corporate communications, these so-called...

Read More