25 Apr International cooperation to promote local heritage: Bailha Madeira Emrboidery Workshops

Posted at 15:26h in

Client Bailha Madeira About this project It started with my birthday at Madeira. Looking for a creative activity to better connect with the locals, we enjoyed an embroidery workshop of Bailha Madeira. It was David and his mom sharing a lot of knowhow on the Madeiran embroidery technique,...

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19 Dec A clear tone of voice for Lely International

Posted at 15:27h in

About this project I was asked to combine my recent experiences working on several strategic and marketing assignments for Lely into the creation of their copy guidelines. A tone of voice that fits the target group, is easy to implement and overall follows the brand values...

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04 Dec Participation made easy! Kids app for the municipality of The Hague • Laak division

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Client Municipality of The Hague, Laak division About this project The Municipality of The Hague, Laak division asked me to work out a plan to develop and implement a new online tool/app to make participation easier for children. They had the desire to use the tool/app to use...

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05 Nov A strong vision, mission & why, how, what • Golden Circle sessions for Lely Digital Farming

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Client Lely International • Digital Farming About this project I was asked to apply my communications expertise to develop a renewed strategic vision for business team Digital Farming. The assignment included providing advice and rewriting, as well as leading brainstorm sessions to create a robust vision document that...

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31 Aug A content process ready to implement for Quantum Delta

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Client Quantum Delta About this project The communication and PR department of Quantum Delta was in need of a clear content process, detailed and ready to present and implement. Besides, they desired an upgrade of their web copy and newsletter content. The approach In close collaboration with project lead...

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25 Mar Launch of the new Lely Vector feeding robot

Posted at 12:35h in

Client Lely International • Feeding portfolio About this project For the launch of a new mixing and feeding robot, I have worked in close collaboration with marketing and product specialists. I was able to share my knowledge on international marketing and communication. After a technical deep dive in...

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09 Sep Product proposition & launch for two innovative farming robots

Posted at 15:28h in

Client Lely International About this project This assignment consisted of the delivery of the marketing strategy and roll-out for two innovative product introductions that are part of the farm of the future. In close cooperation with the business team, the marketing team, events & corporate communications, these so-called...

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06 Aug Let’s clean the beach! Event communication for The North Sea Foundation

Posted at 13:20h in

Client The North Sea Foundation About this project The North Sea Foundation is working in the field of protection and sustainable use of the North Sea with a strong focus on protection of nature, clean seas, sustainable fishing and nature-friendly energy. I worked on the online communication &...

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