Let’s clean the beach! Event communication for The North Sea Foundation
Boskalis Beach Cleanup Tour
Date
August 14, 2016
Client
The North Sea Foundation
About this project
The North Sea Foundation is working in the field of protection and sustainable use of the North Sea with a strong focus on protection of nature, clean seas, sustainable fishing and nature-friendly energy. I worked on the online communication & promotion of the Boskalis Beach Cleanup Tour campaign. A live event that is organised every year. With a start date of August 1st, the entire coastline of The Netherlands is being cleaned up in 14 days. Starting at the same day, from south to north and from north to south. Everyone can register and join one of the stages. Finishing traditionally at Zandvoort. The goal, besides cleaning the beach, is to raise awareness on the pollution that hits sea and beach life every single day. I could add value with my structured way of working on a solid marketing and communication plan that could be used multiple years. A strong basis for campaigns which I executed as well to recruit volunteers and participants for the beach cleanup stages. Alongside the marketing campaign, I also aligned with press contacts and organised free publicity.