Launch of the new Lely Vector feeding robot

Client

Lely International • Feeding portfolio

About this project

For the launch of a new mixing and feeding robot, I have worked in close collaboration with marketing and product specialists. I was able to share my knowledge on international marketing and communication. After a technical deep dive in the specifications of the new robot, I worked on the story to tell and its marketing materials for both the launch event and the online marketing campaign thereafter. I was able to add value with communication advice, copywriting, scriptwriting for videos, scriptwriting for the launch event and support of the speakers on stage, in such a way that we could make impact together.

Testimonials

“I look back on our collaboration with great satisfaction. Micaela was always a pleasure to work with, possesses extensive knowledge of her field, and was able to develop materials and campaigns accurately and quickly. This made the process to launch our event, among other things, smooth and effective”.

Twan van Santvoort

Product Manager Feeding, Lely

“Micaela supported us during our event by writing the scripts for the plenary session hosts. In doing so, she considered the personality and the desired interaction. Her advice and text aligned with my presentation style and ensured a natural flow. Additionally, Micaela supported me as a speaker to host the event in a professional yet natural manner.”

Rick van Os

Commercial Product Specialist Feeding / Teamlead BT Feeding DACH a.i., Lely

More information

• Lely Vector